Case study
Case study
Branding, Web design
Branding, Web design
2026
2026
David Lynch Tribute
David Lynch Tribute
❶About
❶About
David Lynch is One of cinema's most visionary auteurs, Lynch redefined modern visual storytelling through surrealist logic, uncanny sound design, dreamlike psychological landscapes, and disturbing industrial beauty.
The establishment holding his tribute event is Radical House: A progressive cultural hub in Tel Aviv dedicated to critical thought, avant-garde discourse, literature, and independent art—providing the ideal venue for a tribute centered on screenings, lectures, and deep artistic debate.
David Lynch is One of cinema’s most visionary auteurs, Lynch redefined modern visual storytelling through surrealist logic, uncanny sound design, dreamlike psychological landscapes, and disturbing industrial beauty. The establishment holding his tribute event is Radical House: A progressive cultural hub in Tel Aviv dedicated to critical thought, avant-garde discourse, literature, and independent art—providing the ideal venue for a tribute centered on screenings, lectures, and deep artistic debate.
❷Brief
❷Brief
Tasked with developing the comprehensive brand identity for a two-day David Lynch retrospective event titled "A Dream Within a Dream". The scope encompassed:
Designing a collectible editorial zine dissecting Lynch’s cinematic life, methods, and aesthetic philosophy.
Developing an interactive landing page for event schedules, ticket purchases, and multimedia previews.
Creating large-format promotional street posters and outdoor billboards.
Tasked with developing the comprehensive brand identity for a two-day David Lynch retrospective event titled “A Dream Within a Dream”. The scope encompassed:
Designing a collectible editorial zine dissecting Lynch’s cinematic life, methods, and aesthetic philosophy.
Developing an interactive landing page for event schedules, ticket purchases, and multimedia previews.
Creating large-format promotional street posters and outdoor billboards.
"A dream within a dream"
“Tailor made engineering”
❸Concept
❸Concept
The brand concept channels Lynch’s unmistakable world of dream logic, dread, and atmospheric surrealism. Rather than merely documenting his work, the visual language functions as a cinematic sanctuary—translating Lynchian motifs into structural tension. Deep, ominous black voids meet striking crimson hues reminiscent of Twin Peaks' Red Room, while asymmetric typographic layouts mirror the psychological dissonance and lingering mystery central to his cinema.
The brand concept channels Lynch’s unmistakable world of dream logic, dread, and atmospheric surrealism. Rather than merely documenting his work, the visual language functions as a cinematic sanctuary—translating Lynchian motifs into structural tension. Deep, ominous black voids meet striking crimson hues reminiscent of Twin Peaks' Red Room, while asymmetric typographic layouts mirror the psychological dissonance and lingering mystery central to his cinema.
❹Process
❹Process
Image Curation & Grayscale Treatment: Curated, edited, and graded iconic stills and film excerpts into high-contrast, dramatic grayscale, amplifying raw grain, shadow depths, and textural grit.
Editorial Grids & Layout Tension: Built a tight-margin editorial grid in InDesign to compress white space, generating physical visual tension and allowing cinematic widescreen stills to bleed off page edges.
Interactive Web Crafting: Utilized JavaScript and modern CSS to engineer a dynamic Hero canvas that distorts, animates, and manipulates video fragments in response to user interaction, evoking a shifting subconscious state.
Image Curation & Grayscale Treatment: Curated, edited, and graded iconic stills and film excerpts into high-contrast, dramatic grayscale, amplifying raw grain, shadow depths, and textural grit.
Editorial Grids & Layout Tension: Built a tight-margin editorial grid in InDesign to compress white space, generating physical visual tension and allowing cinematic widescreen stills to bleed off page edges.
Interactive Web Crafting: Utilized JavaScript and modern CSS to engineer a dynamic Hero canvas that distorts, animates, and manipulates video fragments in response to user interaction, evoking a shifting subconscious state.
❺Design System
❺Design System
Typography Hierarchy:
Primary Display: Alpha Bravo by Michal Sahar—sharp, eccentric, and idiosyncratic letterforms that capture the uncanny, off-kilter nature of Lynchian narratives.
Secondary / Footnotes: Arbel by Henri Friedlaender—a clean, structured Hebrew typeface offering neutral typographic color and legibility for annotations and analytical excerpts.
Color System: Dominated by a pitch-black canvas interrupted by an electric, vivid red, invoking danger, mystery, and the signature aesthetic of classic psychological horror.
Typography Hierarchy:
Primary Display: Alpha Bravo by Michal Sahar—sharp, eccentric, and idiosyncratic letterforms that capture the uncanny, off-kilter nature of Lynchian narratives.
Secondary / Footnotes: Arbel by Henri Friedlaender—a clean, structured Hebrew typeface offering neutral typographic color and legibility for annotations and analytical excerpts.
Color System: Dominated by a pitch-black canvas interrupted by an electric, vivid red, invoking danger, mystery, and the signature aesthetic of classic psychological horror.
❻Application
❻Application
Promotional Street Posters: High-contrast, large-format visuals designed to cut through urban visual clutter, instantly setting the mood and driving traffic to the event.
Retrospective Zine: An editorial print publication featuring strict modular grids, cinematic spreads, and dedicated margin annotations that organize analytical essays and film stills into a structured reading experience.
Interactive Event Platform: A functional landing page combining dynamic video elements with clear event schedules, ticket booking, and speaker information.
Promotional Street Posters: High-contrast, large-format visuals designed to cut through urban visual clutter, instantly setting the mood and driving traffic to the event.
Retrospective Zine: An editorial print publication featuring strict modular grids, cinematic spreads, and dedicated margin annotations that organize analytical essays and film stills into a structured reading experience.
Interactive Event Platform: A functional landing page combining dynamic video elements with clear event schedules, ticket booking, and speaker information.
