Case study
Case study
Branding, Package design, Web design
Branding, Package design,
Web design
2026
2026
Shatnez Records
Shatnez Records
❶About
❶About
Shatnez is an independent Israeli record label dedicated to music curation, restoration, and cultural preservation. The label unearths forgotten local musical gems—rare releases originally sidelined by historical censorship, financial hurdles, or overlooked underground subcultures. Leveraging modern audio restoration and meticulous curation, Shaatnez reissues these lost masterpieces for a new generation of listeners, audiophiles, and dedicated vinyl collectors.
Shatnez is an independent Israeli record label dedicated to music curation, restoration, and cultural preservation. The label unearths forgotten local musical gems—rare releases originally sidelined by historical censorship, financial hurdles, or overlooked underground subcultures. Leveraging modern audio restoration and meticulous curation, Shaatnez reissues these lost masterpieces for a new generation of listeners, audiophiles, and dedicated vinyl collectors.
❷Brief
❷Brief
Tasked with establishing the complete brand identity for Shaatnez, the scope encompassed:
Creating the core visual identity, logo, and motion branding.
Designing a modular, high-end packaging system for limited-run vinyl reissues.
Developing branded merchandise, editorial print supplements, and an interactive e-commerce platform built around product collectability.
Tasked with establishing the complete brand identity for Shaatnez, the scope encompassed:
Creating the core visual identity, logo, and motion branding.
Designing a modular, high-end packaging system for limited-run vinyl reissues.
Developing branded merchandise, editorial print supplements, and an interactive e-commerce platform built around product collectability.
"threding a new musical culture"
“threding a new musical culture”
❸Concept
❸Concept
The identity is anchored in a defined brand persona: curious, romantic, slightly raw, sentimental, and deeply archival. The brand reflects an upcycled, rare aesthetic—balancing rough textures, warm vintage nostalgia, and modern structure.
The Metaphor of Stitching: Drawing from the literal meaning of Shatnez (blending disparate materials), sewing and thread serve as core physical and graphic motifs, metaphorically binding archival music with contemporary design.
The Collector's Ritual: Tailored specifically for collectors who revere the tactile ritual of vinyl, the visual concept prioritizes physical depth, unique materiality, and uncompromised detail over mass production.
The identity is anchored in a defined brand persona: curious, romantic, slightly raw, sentimental, and deeply archival. The brand reflects an upcycled, rare aesthetic—balancing rough textures, warm vintage nostalgia, and modern structure.
The Metaphor of Stitching: Drawing from the literal meaning of Shatnez (blending disparate materials), sewing and thread serve as core physical and graphic motifs, metaphorically binding archival music with contemporary design.
The Collector's Ritual: Tailored specifically for collectors who revere the tactile ritual of vinyl, the visual concept prioritizes physical depth, unique materiality, and uncompromised detail over mass production.
❹Process
❹Process
Analog Experimentation: Extensive prototyping with hand-stitching techniques directly on paper, exploring how thread functions as both a structural binding and a graphic line.
Material Sourcing & Tactility: Sourced textured, heavy-grain papers for outer sleeves, archival inserts, and vinyl center labels. Tested various textiles, raw cotton fabrics, and screen-printed canvas patches for custom tote bags.
Archival Restoration: Meticulously restored original vintage cover art and historical assets, modernizing degrading source files while preserving their authentic period character.
Analog Experimentation: Extensive prototyping with hand-stitching techniques directly on paper, exploring how thread functions as both a structural binding and a graphic line.
Material Sourcing & Tactility: Sourced textured, heavy-grain papers for outer sleeves, archival inserts, and vinyl center labels. Tested various textiles, raw cotton fabrics, and screen-printed canvas patches for custom tote bags.
Archival Restoration: Meticulously restored original vintage cover art and historical assets, modernizing degrading source files while preserving their authentic period character.
❺Design System
❺Design System
The Ready-Made Anchor: The original restored album serves as a foundational "ready-made." Its dominant historical hue dictates the secondary color palette for each individual release's outer sleeve and accompanying merchandise.
Typography: Set in 80 KB by Michal Sahar in its "Grunge" weight—a clean, structured archival typeface infused with raw, tactile edges.
Motion Language: The logo animation combines frame-by-frame hand-drawn motion for the mark with crisp digital typography, visually communicating the bridge between analog craft and modern execution.
Standardized Production Grids: A consistent perforated dot-grid on the outer sleeve guides artisans in hand-sewing each jacket, while a strict archival typographic grid establishes brand authority and high curation standards across every release.
The Ready-Made Anchor: The original restored album serves as a foundational "ready-made." Its dominant historical hue dictates the secondary color palette for each individual release's outer sleeve and accompanying merchandise.
Typography: Set in 80 KB by Michal Sahar in its "Grunge" weight—a clean, structured archival typeface infused with raw, tactile edges.
Motion Language: The logo animation combines frame-by-frame hand-drawn motion for the mark with crisp digital typography, visually communicating the bridge between analog craft and modern execution.
Standardized Production Grids: A consistent perforated dot-grid on the outer sleeve guides artisans in hand-sewing each jacket, while a strict archival typographic grid establishes brand authority and high curation standards across every release.
❻Application
❻Application
Deluxe Vinyl Box Set:
A die-cut outer slipcase featuring bespoke, hand-sewn thread detailing.
A fully restored gatefold jacket holding a 2xLP release, opening into an extensive visual spread detailing the artist, genre, and historical scene.
An editorial zine compiling artist manifestos, rare lyrics, and archival sketches.
Custom inner sleeves with thread-pattern graphics, label manifestos, and designed vinyl center labels.
Collector's Merchandise: Heavyweight canvas tote bags featuring release-specific metadata and hand-printed textile artist patches.
E-Commerce & Digital Catalog: A clean digital platform featuring the complete restored discography, event invitations, label manifestos, and a streamlined purchasing flow focused on limited-edition drops.
Deluxe Vinyl Box Set:
A die-cut outer slipcase featuring bespoke, hand-sewn thread detailing.
A fully restored gatefold jacket holding a 2xLP release, opening into an extensive visual spread detailing the artist, genre, and historical scene.
An editorial zine compiling artist manifestos, rare lyrics, and archival sketches.
Custom inner sleeves with thread-pattern graphics, label manifestos, and designed vinyl center labels.
Collector's Merchandise: Heavyweight canvas tote bags featuring release-specific metadata and hand-printed textile artist patches.
E-Commerce & Digital Catalog: A clean digital platform featuring the complete restored discography, event invitations, label manifestos, and a streamlined purchasing flow focused on limited-edition drops.
